An Anti-Rape Campaign Geared Toward Men

No more victim-blaming here! MyStrength is an anti-rape campaign targeting men. The program was founded in California back in 1980 and visions “a world free from sexual violence.”

This campaign seeks inclusivity, featuring models of a variety of ethnic backgrounds, as well as one gay couple. Posters have also been released in Spanish.

What are your thoughts– do you think this campaign will be successful? What would you do the same or differently if you were in charge of it?

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