Anti-Rape Campaign Geared Toward Men, part 2


Yet another example of an excellent anti-rape campaign targeting the audience that needs to hear it: men. Scholarly estimates say that 99% of rapists are men, which means to say that anti-rape initiatives directing toward women (i.e., don’t walk home alone) aren’t adequately attacking the problem. 

The “Don’t Be That Guy” campaign, sponsored by the Vancouver Police Department of Vancouver, Canada, has quickly inspired results. Sexual assault in Vancouver is down 10% in 2011. How much more it will decrease in 2012?


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